How It Works
From property to residency.
FOUND starts with the property, its guests and the opportunity, then determines what belongs there and who should deliver it.
Two ways to start
You can arrive with a brief, or with an outcome.
You know what you need.
You already have a clear brief, discipline or type of specialist in mind.
FOUND's role is to identify the right person, assess fit, agree the practical structure and manage the specialist relationship through to the residency.
Brief → Curate → Confirm → Prepare → Deliver
The residency itself does not need developing from scratch. FOUND is curating and managing the right specialist for an existing need.
Curated Booking
View Pricing →You know what you want to achieve.
You have an objective, opportunity or desired guest outcome, but do not yet know exactly what the residency should be.
FOUND works with the property to develop the concept, determine the right format and identify the specialist or specialists needed to deliver it.
Discover → Develop → Structure → Curate → Deliver
Here, FOUND is creating the residency before curating the people required to deliver it.
Residency Development
View Pricing →The distinction
Curated Booking
The need already exists. FOUND finds and manages the right specialist.
Residency Development
The objective exists. FOUND determines what the residency should actually be.
The Process
Five stages from property to residency.
Both routes move through the same stages. Some are lighter for Curated Booking and deeper for Residency Development.
01 / Understand the property
What belongs here?
Understand the property, guest profile, spaces, positioning, opportunity and constraints.
For a clear brief, this may simply confirm fit. For a development brief, this becomes the foundation for the concept.
02 / Define the experience
What should guests find here?
Clarify the desired guest outcome and determine the most appropriate format, discipline or concept.
For Curated Booking, this may be minimal because the required discipline or specialist is already known. For Residency Development, this is where FOUND determines the concept, guest outcome and format.
Guest Outcomes
Awe · Belonging · Presence · Vitality · Renewal · Meaning
03 / Curate the right people
Who belongs here?
FOUND identifies specialists whose practice, experience and approach suit the property and the intended guest experience.
Selection should be based on more than discipline alone.
04 / Shape the residency
Make it work in the property.
Define the practical residency structure: duration, frequency, capacity, spaces, schedule, equipment, specialist requirements and operational considerations.
Residency Rhythm
ONE DAY·SEVERAL DAYS·WEEKLY·MONTHLY·SEASONAL·ONGOING
05 / Deliver, learn, repeat
Repeat, refine, extend or stop.
FOUND coordinates the agreed residency through delivery. After launch, review what worked, guest response, operational fit and commercial value.
A residency can then be repeated, evolved, expanded into a programme or concluded.
Start With the Property
What could belong here?
Tell us about the property, the opportunity, or simply what feels missing.